Equity-backed SaaS companies spend 58% more on marketing.

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We previously discussed how SaaS companies spend 8% of their annual recurring revenue on marketing.

However, if we look at equity-backed companies, as seen in the screenshot below, we find they spend 58% more on marketing than the median average percentage (8%).

We also find that higher-growth equity-backed companies spend 30% more on marketing than lower-growth equity-backed businesses.

Median spend on marketing activities by SaaS businesses
Image Source

5. Around 4/10 SaaS folks believe content marketing efforts get the best passive links
In our State of Backlinks study (which included several SaaS honduras mobile numbers list business professionals), 40.7% of respondents stated that content marketing was the strongest passive link-building avenue.

Additionally, almost 47.5% of them ranked content marketing/SEO as equally important as link building.

6. Almost a third of all SaaS companies hire freelancers. The results are less positive for agencies.

Around 67% of SaaS companies work with at least one contractor or freelancer. We can break down the results into the following:

51% of them work with 1–3 freelancers.
12% work with 4–9 freelancers.
4% work with more than ten freelancers.
Unfortunately, though, the results aren’t as positive for agencies — the same report stated that only 19% of SaaS businesses work with marketing agencies, with only 5% working with more than one agency.