Promotion strategy and choice of channels to attract end consumers

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In B2B2C, if we talk about promotion channels, there will be no fundamental differences from other business models. The main differences will be at the following stages - what will happen to the application: how it will be transferred to the partner and how the process will be built after that. If you have a wide range of products and a ramified partner network, then you need to track and control much more processes and data.

The wider the range, the easier it is to build a systemic Internet marketing. We have divided companies into 3 conditional categories. Let's look at what options there may be and what promotion methods can be used. A manufacturer or supplier who:

1. Specializes in only one product and its different v georgia consumer email list ariations. Here, creating an online store and promoting it using performance marketing tools in most cases does not make sense, so the priority is coverage tools in the B2B and B2C areas:

PR and work with the media;
YouTube channel development;
Zen and PromoPages;
cooperation with opinion leaders;
media advertising, etc.


These tools allow you to work with unformed demand and increase brand awareness. Therefore, regardless of what category your company belongs to, you will use them one way or another. Another issue is that for those who specialize in one product, these are the main available tools.

2. Has a wide range of products. It has the ability to build a systemic Internet marketing and use different channels depending on the demand formation. By default, we assume that the company has its own resource, for example, an online store, which is developing due to the processing of a large number of user requests.