Ellie’s eureka moment came when she decided to mix English and the other language. It became BilinguaSing’s USP.
Unlike some other franchises, Ellie decided to not use consultants to help start her journey. Instead, she knew what she wanted to do and opted to find advice from sources she could find online.
“I even went to a few seminars and I was told categorically that I couldn’t franchise my business until it had been going for at least two years. I was like, well watch me then.”
After about a year of being in business, Ellie qatar rcs data decided it was time to open the doors to potential franchisees. She decided to pop up a page on her homemade website and put together a pilot franchise plan.
Incredibly, four ladies interested in becoming franchisees of BilinguaSing came forward. Ellie began by building a relationship with them whilst they did their due diligence on the brand. After both parties were happy, Ellie had a simple contract drawn up.
“We had a straightforward contract drawn up as we didn’t have the funds to go to a big franchise lawyer that you often see at franchise shows.”
To this day, three out of the four original pilot franchises are still with BilinguaSing and are now in their seventh year of business.
“They’ll be going into their eighth year soon and we’re proud of that. That says a lot about how we relate to our franchisees. We treat them like family.”
The secret to the success of BilinguaSing franchises? Deliberate and strategic growth.
“I could have had a hundred franchises, but there is a reason why there has been slow organic growth. I’ve had another two children during that time. You could go to town and grow your business much more quickly than I have. But I did it at a pace that I was happy with and with the right people.”