In conclusion, we will highlight several key points

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Work with the audience at different stages of the funnel. This is especially relevant for the construction industry, since in this niche we clearly understand the sequence of stages that the user goes through before purchasing, and the needs at each of them. Conventionally, from the foundation to the final finish. And we can influence decision-making in our favor with the help of different content. Retargeting by interests allows us to “reach” the audience and engage them in content.

To create brand loyalty among the audience.

The tool has a wide range of applications. Let's give a current example. Now, most companies are either already represented or are entering marketplaces. How to attract additional traffic there? You can use the native content format inside Zen in the form of product cards with descriptions - posts and launch advertising on them using Promo Pages. This way, you will transfer the audience to the product card or showcase on the marketplace.
Our practice has shown the effectiveness of this tool. We managed to get 649 clicks to the catalog on the product card and 69,125 site visits with a transition from campaigns in Zen for a building materials plant with a wide network of dealers. Campaign results for August 2022 We talked in more detail about promotion on Zen, content formats and finland consumer email list Promo Pages at the webinar dedicated to effective promotion tools for B2B. Here is the fragment:

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Attracting end customers is your competitive advantage. If B2C customers are not aware of your product, then it will be less interesting for dealers.
The importance of outreach tools when working with unformed demand. These include PR, media and targeted advertising, seeding in Telegram, etc. They allow you to reach the maximum number of users and increase brand awareness. For single-brand manufacturers, these are the main channels for attracting end B2C clients.
Connecting new channels , including Zen and PromoPages. A comprehensive approach is important - declare the brand wherever it can be effective for business.
If you have not yet decided which promotion channel is right for your business, leave a request and we will contact you.