Artificial intelligence will play a bigger role in SEO

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Search engine optimization (SEO) is an effective way to attract customers to your online platforms – if you use it correctly. SEO is constantly evolving, and staying on top of the latest updates can be a challenge. However, it’s worth the effort: 70-80% of users focus exclusively on organic results and ignore paid ads. Plus, about 28% of those searches lead to a conversion, which results in a purchase.

High SEO performance requires attention to many metrics, for example, traffic, backlinks, or social media. This guide gives you insight into some of the most relevant and timely search engine optimization trends for 2021. These trends will allow you to prepare your SEO strategy according to current needs. We present them to you:

Artificial intelligence (AI) is changing the way people interact with online content. And Google’s AI algorithm is worth highlighting. Introduced a few years ago, the algorithm, called RankBrain, plays a major role in Google’s ranking factors for search engine results (SERPs).

Greg Corrado , a senior scientist at Google who helped develop RankBrain, has previously highlighted the tool’s unique ability to learn: “The other signals, which are all based on discoveries and insights that people have had in searching for information, but there’s no learning.” This likely means that RankBrain will only get better over time, making AI one of the top SEO trends to watch.

So, the big question is, how do you optimize your SEO for RankBrain? While singapore mobile database the search engine giant won't share specifics, experts believe that user experience signals are a major determining factor. Factors from click-through rate to time on page could be included. To do so, you need to captivate and engage readers with useful, well-organized content. The on-page SEO checker tool can help you assess a page's potential based on aspects like readability, backlinks, and more.

2. Voice search will affect search queries
Thanks to innovations like the Google Assistant, Apple’s Siri, and Amazon’s Alexa, voice search technology has come a long way. As the technology has improved, it has also become more popular. In fact, the percentage of households owning a smart speaker by 2022 is predicted to be 55% .

To optimize your site for voice search, focus on your keywords. Identify longer phrases that people use in everyday conversation. Voice searches tend to work best with naturally long phrases. When people type, they tend to abbreviate. For example, a person might voice search for “What are the new SEO trends for 2021?” but type in “new SEO trends for 2021.”

Voice search response length

3. Mobile compatibility will affect search rankings
In 2019, Google implemented the mobile-first index . It means that the search engine looks at the mobile version of a website first and considers it the “primary” version instead of the desktop version. This change makes sense, given that nearly 73% of Internet users will access the Internet solely via mobile devices by 2025. You can check the effectiveness of your mobile site with Google’s Mobile-Friendly Test . Then take a look at the “Mobile Usability” report in Google Search Console .