Design. Keep it as concise as possible

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. It just shouldn't interfere with the main text content, which is the main component of a B2B landing page. We're not talking about complete asceticism. Use arrows and icons that will highlight the main blocks and draw attention. One or two bright accents on one screen, but no more.

Button. For B2B, a more detailed formulation works better. For example, "Get materials by e-mail" instead of the short "Get!" But it is better to test in each specific case.

"Consolidation" page. It is useful to thank the visitor for their interest after the target action is completed and formulate what will happen next. This is an element of business communication for consolidating the "agreement".

Images. Give up free photo banks and paid ones too! A B2B landing page can do without these frills if the text is well-written. If not, it won't work, and pictures won't save it.
Triggers. Standard B2C ones don't work here. In large-scale production, it's hard to influence greed and the thirst for freebies. There are techniques that need to be used carefully, and each "bonus" cayman islands consumer email list should be clear to the client.

Size. The biggest mistake in a B2B landing page is a short text. Bullet points with a bright headline work for B2C. If you don’t have solid information about a B2B product, you won’t be read to the end.

Approach. The standard presentation of a sales text does not work here. You need to find out what your clients are interested in first. You can find out from the managers who take calls. This way you will have a picture of objections and doubts, on the basis of which the Landing Page will be compiled. Not everything will be voiced, but be prepared for almost everything.


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Quantity. The more, the better. Each landing page is a specific type of visitor and always one product. One Landing Page cannot sell several products at once, accept payment and offer a callback order. If, after analyzing your audience and offers, it turns out that you need 100 landing pages, do it.