Further motivate users

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Bonuses that encourage visitors to fill out a contact form help collect more contacts. You can offer them promo codes with favorable conditions or discounts on products. This way, you stimulate a warm audience that has not yet fully decided on its choice. The desire to have an additional benefit has a positive effect on lead generation and conversion.

Further motivate users

Source: shutterstock.com

VK Advertising allows you to embed physical therapist email list bonuses in lead forms — a tool for obtaining user contacts. They can be in the form of promo codes, discounts, links to promotional materials. Information about this should be on the first screen of the contact form.

Combine audiences by actions in the lead form and apply retargeting to them
Users work with it differently, which also affects the conversion and success of advertising. If a person does not perform the target action, the average cost of a lead automatically increases.

In VK Advertising, you can group users by their behavior on the lead form page. For example, you can collect contacts who filled out and sent the form and launch retargeting on this audience. Or group people who opened the form but did not fill it out and remove them from further campaigns so as not to waste money on those who are not interested in you.

Create detailed user profiles
The more you know your potential consumers, the more accurately your advertising will hit the mark. Conduct in-depth audience analysis to get a complete picture of who is responding to PR and taking action. For analytics, you can use surveys, social media data, geolocation, and so on.

By segmenting, your advertising will become more personalized, meeting the needs of a specific category of people. Knowing what each audience sector is interested in, you will be able to adapt your campaign to the needs of those included in it.

This way, you will focus your efforts and resources primarily on working with existing demand, rather than collecting leads only by increasing the number of impressions. The more effectively you work with target consumers, the less valuable the information about a potential client is.

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:

I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
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Alternatives to CPL
The modern marketing market offers many approaches to assessing the effectiveness of advertising. In addition to the CPL method, there are other models that allow you to analyze the costs and results of advertising campaigns taking into account various goals and business specifics.

CPS (Cost-Per-Sale)
This concept is applied in two directions:

Pay per sale model.

A commercial indicator reflecting the price of one transaction.

This model assumes that payment is made for a completed sale. A transaction can be understood as various actions. For example, a full application closure, a partial payment, sending payment information, visiting a thank you page after transferring money for an application.

In Google Ads or Yandex.Direct, such a model is not directly selected. But it is possible to set up advertising with payment for specific movements, after which, under the target action, offer to place an order. In Yandex.Direct, this option is initially included.

This model can be used for stores, marketplaces and other projects where there is online payment. CPS - for sites where the order is placed through a traditional basket.