"One-armed bandit" - shopping with passion

[nusaiba125]

In essence, "Dveromat" is a random product generator. We conceived it only as a game element and could not imagine that chance could influence a customer's decision to purchase (especially such an cameroon consumer email list expensive product as steel entrance doors). However, data from web analytics systems showed the opposite:

In 2 weeks, Dveromatom generated 97 orders!


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By the way, we have developed other sales increase cases using web analytics. Read more here .


If your ideas are being stolen, you're on the right track!
Our "one-armed bandit" turned out to be so popular that it became the subject of attention of other companies. For example, on one popular portal for freelancers there was a request to create a copy of "Dveromat" for the website of another company.



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What conclusions did we come to?
It would seem, what games can there be when it comes to buying fairly expensive things that are not related to everyday goods. But, as practice shows, everyone loves to play.

The game element integrated into the process of interaction with the site helped users make a purchase decision. In general, users began to spend more time on the site, getting carried away by the game process, which affected the results of the site in search engines.