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Step two – Engage
Once you’ve got the attention of your potential customers, you need to start engaging with them.
As Alison says, “If I don’t have any engagement with them, they’re going to go off and strike out again… so this is the only way to get a return on your Ad spend.”
The most important thing is that you get their email address, without that you have no way of engaging.
You can obtain email addresses from enquiry forms or even just phone enquiries and once you have them, use these ideas to engage your future students or their parents.
Offer a fun quiz
People love little quizzes, so creating myanmar rcs data one all about their child and what sort of dance or gym class would suit them, is really likely to grab their attention.
They’re also a great way to encourage someone to gladly give you their email address.
If they want to see a timetable, get them to fill out a form with their or their child’s age, gender and the type of class they’re interested in. You instantly have lots of useful information that’ll help you personalise your engagement.
Offer a freebie
Alison tends to steer clear of offering free classes as everyone does that, instead, she suggests a link to a video tutorial so that the future student can see what classes are like, gauge the atmosphere and see the quality of the teaching.
It’s so important that your engagement emails offer value to your potential students, otherwise, they’ll just delete them and unsubscribe.
Remember to send emails about what your future clients want to hear about, not just what you want to say.
Step three – Nurture
It’s really important that your future students and their parents trust and like you. Alison stresses that “…it’s leading with service, how can we make people feel special and valued and looked after.