What other blocks need to be included in the presentation of the company's activities

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Block "How we work"

Block "How we work"

For example, you managed to interest a potential client and he expresses a desire to move on to cooperation. At the same time, the client has a number of questions. How convenient will it be for him to cooperate with your company? Where to start? How will the interaction be organized? What documents need to be drawn up?

Answers to such questions are included pharmaceuticals email list in a separate presentation block ("How the company works"). Here you need to schematically present all stages of cooperation, and also indicate what the first step of a potential client should be (call, application, receiving an invoice for prepayment). In addition, in this block you should describe what each stage of cooperation will bring to your partners.

To introduce your future partner to the specifics of your company's work, show them a picture that visualizes all the steps of interaction from the first call to the result. Fight the urge to slightly embellish your work style. You need to show everything as honestly as possible so that the partner does not subsequently experience the bitterness of disappointment from working with you.

Diplomas, certificates, licenses

Businessmen are more inclined to cooperate with certified performers. Take the time to prepare documents, permits, and authorizations confirming your qualifications, and show them in the company presentation.

Social Proof: Reviews and Media

The most important elements of a company presentation include customer reviews. Reviews must be honest. In the B2B sphere, they are treated with particular attention. Presentations of large companies must necessarily contain detailed reviews from partners according to the case scheme described earlier. Publications in federal media and in specialized industry publications will further emphasize your status.

Call to action

Call to action

After we have told everything about the company, the potential client approaches making a decision. The presentation should end with a call to action. Tell the potential partner what step he should take: call, leave a message, place an order, etc.

It is good if at this stage you can offer the client a discount or a bonus. This will speed up the moment of the first contact. If he is ready to cooperate, then let him not postpone the first step for later.

We have listed all the blocks that are mandatory for a company's business presentation. You can decide for yourself which of them should be included in the marketing kit. Below we will look at examples of the most effective presentations.