When choosing seedings in VK, it is necessary to think through the corresponding advertising posts carefully so that they are as bright and informative as possible . No matter how obvious the advantages of this method of disseminating information about a product or service are, there are some rules that should be followed when creating a publication so that it is as effective as possible.
Step 1
We define the goals and objectives of seeding. If we are talking about some new and unique product, then instead of original creative, it is better to think over a more detailed and informative text that will tell about the features and purpose of this product. When the product has been known for a long time, and subscribers already understand how to use it and for what, then it is better to select content with the most creative content in order to attract attention to this particular post and convince subscribers to buy the product of this particular manufacturer.
attracting installs and motivating users to install mobile applications;
redirecting traffic to a third-party site where a bank data person can perform certain actions;
increasing the number of subscribers in a VK community or a Telegram channel;
attracting new participants to competitive mechanisms;
increasing the activity of participants when filling out questionnaires or conducting surveys.
By formulating more precisely the goals and objectives, it will be possible to quickly select resources for placing advertising materials, as well as more effectively think through the style of the storytelling and creativity to attract the attention of subscribers.
Step 2
Determine the type of sowing. It is permissible to use two types, depending on which option is more preferable in a particular situation:
Manual seeding . This is a method that requires more attention, since in this case the author of the advertising material personally negotiates with representatives of the target community, conducts a detailed and in-depth analysis, and also clarifies all the conditions of publication. In this case, creatives can be individually adjusted to the audience of a specific community.
Automated seeding . This option is much simpler, since most of the work is done by automated RSVC mechanisms . In this case, it is impossible to precisely and locally select specific communities, and they are selected by applying certain filters. This is cheaper, but is only suitable for products with a wide range of applications or for the purpose of increasing the loyalty of the audience as a whole.
It is important to understand that the automated option of purchasing advertising through exchanges is less practical and effective, but it is also much more affordable in terms of cost.
Step 3
Decide on the seeding format. There are practically no restrictions on the advertising format, and this is the main advantage of seeding. The creative should only fully comply with a small number of VK requirements for all posts on the social network, and not violate legal norms. For posts, you can use introductions and graphic elements, text and video recordings. There is no universal advice in this case, since it is necessary to test in each individual case what is best suited for a certain audience. Usually, options that are filled with the strongest emotional experiences and are able to impress the audience cause an active and large response.