Lengthening the deal cycle

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Trend 2:
The time from the first contact with a potential client to signing a contract is constantly increasing.

This happens because the decision maker in B2B is a group of people, where each participant may have their own goals and objectives in relation to your product or service.

In some areas and business niches, the path to a deal can take six months or more. Therefore, it is important to correctly assess the situation in your case and work with this indicator.

Keep in mind that marketing does not close the deal, but prepares the client for interaction with the sales department. At the same time, the deal itself may not happen the first time.

You can increase conversion rates by :

segmentation and understanding what creatives and what bahrain consumer email list audience you influence;
focus on continuous engagement and content creation for different levels of audience, from executives to specialists.
What tactics to use to increase conversion?

Automation of CRM marketing and CRM systems for regular touchpoints.
Focus on developing retention marketing: retargeting and reminders with useful information keep the audience in the sales funnel.
Support at all stages of the transaction, which includes creating content for different levels of decision makers.
For example, you can build an effective sales management system using CRM and increase online orders by 5.7 million rubles, as one of our Clients did.

In this case we:

launched targeted traffic to the site;
systematized and automated the process of processing leads in order to minimize the percentage of potential clients dropping out on the way to a deal;
built a controlled system of sales and repeat sales.
And due to this we got the specified result. All the details in this case .

Or create a multi-level architecture of automation and CRM marketing with lead scoring. How this task was implemented, told and shown using the example of an IT company.