“What if our competitors find out how we work and apply it to their own?”

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This is a favorite excuse for the lack of cases. As if we have some marketing secrets that if we blab, everyone will immediately start using them, and they will stop working.

What if my competitors find out?

Source: Dubo / shutterstock.com

Not at all, everything is much simpler. People around you do not implement fashionable innovations not because they are not familiar with them or do not know that this is also possible. The reason is nurses email list simple and lies in the lack of time, fatigue, lack of client consent, etc.

Let's say you used some trick, but if everyone else starts using it en masse, the effect will disappear, it will stop working. The thing is that after some time, 3-6 months, everyone will know about it anyway. But if you "stake out" this method first, then official authorship will bring you a lot of dividends in the future.

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:

I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
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3 Ways to Motivate Employees to Write Case Studies
In marketing, case development takes time, so many businessmen want to shift this work to an outsider. Don't do it. Only someone who knows the whole kitchen from the inside will be able to create an excellent working case. It is unlikely that anyone knows the situation better than you, because this is your brainchild.

But let the marketers do the final design and editing, they will do it better. Based on what you have written, they will place accents, highlight the attention-grabbing moments.

How to involve employees in case work? If you are a manager, three well-known carrots for subordinates will help you:

Money

You can pay for each case, as some agencies do. But a grade system is more effective, according to which an employee's salary will be increased if he:

is undergoing certification (Yandex.Metrica, Direct, My Target, etc.);

conducts training;

writes a case study once a quarter.

Vanity

Every team has ambitious employees who want to prove themselves and take a higher step. Use their desire for career growth by promising that the prepared case will be published under the author's name. In order to be noticed, people will be ready to work harder and better.

Knowing that a case with his name will be placed on a large platform, the employee will try his best. However, there is always a chance that he will ask for a promotion or go to a competitor if his efforts are appreciated there. Here, everything depends on the manager, who is able to create a strong company with competent specialists.

Passion

People are gambling by nature. Announce a case study competition with a valuable prize. Those who want to participate will immediately be found.