In the end, you don’t want these potential customers to judge you solely on price. It will be tempting for them to shop on price alone during a pandemic, but you need to take them past that focus to present the bigger picture. Once the true value of your services is made clear, paying a higher price will seem like a smart investment.
Look to the Past
It’s always easier to sell to past customers than it is to convert a new lead. That’s been true for the history of marketing, and it isn’t going to change anytime soon. When facing a difficult market, turn back to those who have purchased from you previously to make additional sales and boost your bottom line.
There are many different ways you can engage with your vietnam telegram data past customers. The exact method you use will depend on the type of business you run and how often customers need your services. Consider these two methods to get value out of your past customer base:
Loyalty rewards.
This is an easy and obvious way to attract your previous customers. Reach out to them with a special offer for a discount if they engage with your services by a certain date. Depending on the quality of your customer data, you can customize this offer to specific groups within your database depending on when they last purchased, services they used, etc.
Another way to leverage your past customers is to directly ask them for referrals of family or friends. This is particularly useful for companies who offer a service that isn’t needed frequently. To incentivize your past customers to refer your services, offer either a cash reward or a discount on future purchases.