Web performance is often the first assessment a visitor makes of your site. If a site loads quickly, a visitor can begin to familiarize themselves with it sooner, which improves the user experience. A well-functioning website helps communicate and build your brand image, which ultimately benefits your project or business. It can also improve the ranking of a website on search engine results pages.
Why is website performance important? Website performance determines its accessibility and usability, significantly affecting your project or business.
website performance analysis
Top Reasons Why Maintaining Your Website Performance Is Important
User experience. Users expect websites to deliver what they want as quickly as possible. According to Google, more than half of all visitors leave websites that take longer than three seconds to load. So, the longer websites take to load, the more likely users are to leave. In other words, slow websites test visitors’ patience and create a bad user experience. This makes visitors less likely to return, which will ultimately hurt your business. On the contrary, visitors will be happier if they can interact with websites faster. This quick fulfillment of their expectations leads to repeat visits.
Visitor retention. Research shows that 79% of visitors do not return part time data to a website after being dissatisfied. To satisfy visitors, you need to improve the performance of your website. A well-functioning website loads quickly, providing visitors with a pleasant user experience. Such visitors are more likely to return, which improves visitor retention.
Conversions and Sales. A Walmart study shows that every one-second reduction in site load time increases conversions by 2%. If a visitor to your site stays longer, they are more likely to convert. A conversion occurs when a visitor takes an action that benefits your business, such as purchasing a product, filling out a registration form, or signing up for a newsletter. Conversions move visitors down the marketing funnel, leading to potential sales.
Branding: Your web performance helps to build your brand image. A well-functioning website will leave a good impression on visitors, improving your brand reputation. Visitors may question the legitimacy of your business if your site loads very slowly. It may also mean that your business is unreliable and incompetent. This can damage your brand image, alienate potential customers, and ultimately harm your business. Meanwhile, a well-received brand image helps to strengthen your online presence. It is vital to maintain your competitiveness in the online market.
Mobile Experience: Research shows that 92.1% of users access the internet via their mobile devices (check your site analytics for accuracy). This makes developing a mobile-friendly website a must for any website owner. Creating a mobile-friendly website is not just about adjusting the website layout for mobile use. You also need to consider how quickly mobile devices load your site. Due to less powerful hardware, mobile devices load web pages on average almost 90% slower than desktop computers. Improve your website for mobile use to ensure it works well on all devices.