Vague or general queries

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Often users use key phrases that make it difficult to understand what the search goal is. If the word "hallway" is entered in the line, it is unclear whether the person wants to buy furniture or is trying to find a suitable idea for decorating the room.

Such a wide scope for interpreting intentions leads to unreasonably high competition for common keys, which causes serious difficulties in promoting the site. In addition, the marketing list of senior homes conversion of visitors who came through them is extremely low: many users did not intend to buy a set of furniture for the hallway, but were simply looking for examples of successful design.

Common types of search queries

Source: Hangouts Vector Pro/ shutterstock.com

This means that when developing a promotion strategy, the customer and the optimizer need to evaluate the feasibility of using general and imprecise queries. Most likely, it makes sense to focus on less frequent key phrases, which will give better results in converting users into buyers.

In addition, user queries are classified on other grounds. Often, a phrase entered into the search bar is intended to find information about a product or service available in a particular region or city. To increase the relevance of search results, systems began to assign geographic labels to keywords, and all queries were divided into geo-dependent and geo-independent.

Geo-dependent queries

A user trying to get information about a product or service they need does not always indicate the name of the locality. The search robot first of all includes in the list it generates those links that lead to the websites of companies located in the given region.

Yandex and Google algorithms produce different search results for people who have made the same request but live in different cities.

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Geo-independent queries

A huge number of key phrases are not tied to any particular region, so search engines use them to create identical lists of links for all users, no matter where they are located.

You can check if a request is geo-dependent.

Since search engines rank keywords differently for geo-specific and non-geo-specific keywords, it is important to determine whether this feature is present for successful promotion.

There are two ways to do this:


Using automatic services.



Manually, by comparing search results for the same key in several regions. Significant discrepancies confirm its geo-dependence.


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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Finally, search queries are divided into several groups based on frequency.

Classification by this feature divides all key phrases into four categories based on their demand among users. Words that people enter into the search bar more often than others are considered more frequent.


High frequency queries (HF)


This group includes the most popular words and their combinations used by users to search for information. The Wordstat service shows how many times people have entered a particular phrase into a line. The indicators for particularly relevant words can amount to several million requests per month, but in general, those that exceed 10 thousand are considered high-frequency.