The index date is usually the same as the original publication date. However, an effective tool for optimizing your blog (especially if your blog has been around for a while) is to update older blog posts and republish them with a newer date. Of course, you have to add new data or perspectives to make this action justifiable and productive. However, this process allows you to repurpose old information and insights while generating new content for your blog. It’s a win-win for you. Plus, it breathes new life into old content.
What to Include in a Blog Post
While you have a lot of freedom in terms of what you japan phone number include in your blog post, there are some key components that a blog post must contain in order to be an effective part of a successful SEO strategy. These are the most important components you want to include in order to achieve the SEO results you desire.
Meta description
Optimizing your meta description not only provides your law firm’s potential clients with an opportunity to learn more about your blog post, but it also lets search engines know the main idea of your article. This helps improve your organic search results. It also helps provide another opportunity to leverage those important long-tail keywords to help with your SEO efforts.
Optimize content
There are many SEO tools available to help you generate ideas and topics for your blog. However, targeting specific keywords in your content can be one of the most effective tools available to you. This doesn’t mean using keyword stuffing as an SEO strategy. It does mean using specific terms used by internet searchers to create titles and subtitles in your blog posts, heading tags, etc. This optimizes the content and satisfies various metrics for search engines (or their crawlers).
Eye-Catching Headline
The best titles are more than just SEO-friendly. A good title is an essential tool in content marketing. It allows you to reach out and grab the attention of your potential customers, making them feel compelled to dig deeper and read more. One of the best SEO tips you’ll ever receive is learning how to write compelling titles for your blog posts.
It’s not just the title that’s important to search engines, though. You also need to consider your title tag. Generally speaking, this means your target keyword needs to appear within the first 65 characters of your title to maximize its SEO potential.
You may not realize it, but images are also an important SEO tool. Not only do they make your blog posts and landing pages more appealing to your audience, they also help you get your point across and get your message across. Because image files can be quite large, it’s important to be mindful of file size so they don’t cause issues with your blog page loading times. You don’t want to degrade your audience’s user experience due to large image files.
While these factors alone may not be enough to get you to the top of a search engine’s search results page, they do work together to create a successful strategy to improve your overall ranking in the SERPs. Obviously, the goal for any business owner is to get to the top of the first page. Taking a small step in the right direction can have huge benefits for your conversion rate and overall ranking.
Working with an expert who understands how to create a successful content marketing strategy is another step in the right direction. It’s a crucial step in taking your blog to the next level. Digital marketing is a skill, just like any other. It takes time and experience to hone and perfect this particular skill. That’s why you want to have an expert on hand to assist you throughout the entire process. Whether your law firm is a complete beginner when it comes to blogging, or you’ve been fumbling around in the process for years, we can help.
Is your blog achieving the results you hoped it would? Are you disappointed with the progress your blog has made over time? If your blog isn't climbing to the top of the SERPs or the first page of Google search results, it's time to make a change. The fate of your law firm could depend on your blogging efforts today.
Panlongsheng is committed to helping law firms like yours navigate the SEO process and achieve greater success year after year. Let us teach you how to outperform local competitors in search engine results and gain new conversions.