CustDev in B2B: a working tool or a waste of time

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Drafting and defending a commercial proposal. If you sell services, we recommend periodically conducting custom developments. When selling complex solutions, it sometimes happens that the client simply does not understand what exactly you are offering him, and when working in B2B commodity sales, you should periodically find out if everything is clear to the client. For example, is the price formation factor and the stages of work clear.

Often, large companies prefer to start cooperation with purchasing small lots. A good seller will immediately get their bearings in the situation and offer a solution. But it also happens that the company's regulations simply do not allow him to offer anything in such a case. Therefore, it is important for the client to understand all the factors that determine the cost of the product.

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Signing the contract. If in B2C sales this stage is often ignored, then in vietnam consumer email list B2B, especially when working with large companies, it is a separate process that includes security checks and the participation of corporate lawyers.

Payment of the invoice and the first shipment.

Getting feedback. The first impression is never repeated: Since LTV is the most important factor in B2B sales, we recommend that you always record CSI. Keep in mind that all companies make mistakes, but if you quickly find, acknowledge, and correct the error, this fact will earn the client's respect and have a positive impact on LTV.

Second order. Be sure to create a repeat sales funnel. Based on the customer's needs (most often, this is the volume of consumption and frequency of orders), you can automate the repeat sales process using CRM.

As our experience shows, on average, simply by starting to monitor the repeat sales funnel, companies increase revenue by 15% or more
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