Today, in any industry, most new employees, whether buyers, sellers or operators, were born with Internet technology and social media. This now affects buying, selling and industrial marketing behavior.
Despite the fact that the first contact with the company is via the Internet, Russian manufacturers still have a weak online presence for the most part. In fact, only a few small and medium-sized enterprises use the Internet as a means of presenting their values, services and products.
To compensate for this shortcoming, SeoRoad agency offers you its industrial marketing services.
The essence of industrial marketing, also called B2B marketing, is to promote industrial companies.
Stages of marketing in industrial enterprises:
Industrial Sector Analysis
Creation of a catalog of industrial services and products
Website creation for industry
Links to industrial sites
Industrial monitoring
Often seen as an afterthought, industrial internet facebook data marketing should nonetheless be a top concern for industry leaders.
Let's take a look at why you should use an industrial communications agency to handle your industrial marketing.
industrial marketing complex
Industrial Sector Analysis
In industrial marketing, industry analysis consists of examining the strategic positioning of industries in your sector according to 3 main criteria:
Analysis of industry visibility on the Internet (website – social networks – articles in the press)
Industrial Brand Identity Analysis (Graphic and Editorial Style)
Industry SEO Analysis (Search Keywords - Network Links)
The purpose of this research is to determine the positioning of your industry in terms of its values, brand personality, products and services, which will allow you to maximize the recognition of your products and your brand.
Analysis of industry visibility on the Internet
The first analysis focuses on the visibility of your sector's industry online: websites, social media, and articles dedicated to your specialization. To do this, we look at the types of products and services specific to your business and see what results we get.
These searches will return a list of businesses that rank well for those industry keywords.
We will then create a map of these businesses by examining their websites, their social media activity, and their digital media presence.
Industrial Brand Identity Analysis
Brand identity or brand image corresponds to the graphic image, positioning, values or even the story that the brand conveys to customers and consumers. In short, it is our mental image of your business.
The industrial marketing method will allow you to analyze influential companies in your sector in order to obtain the graphic and editorial choices that will be implemented to create or redesign an industrial company.