Publishing an Instagram story

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Every day, about 250,000,000 people post stories on Instagram. This is a relatively new content format in the form of photos or videos that are deleted a day after posting. Profiles that are confirmed add a link to the site in stories so that subscribers can go directly from stories to the specified web resource.

Stories are not shown in the feed or visible journalist email list in the account gallery like regular posts. They are located in a special feed at the top of the page behind the profile avatar.

To post in stories, swipe the Instagram feed to the right. Then the camera mode is launched, in which we take a video or photo. They can be selected from those already taken, but within the last 24 hours. After selecting the material, stickers are added, including those with geolocation tags and other hashtags, as well as information in the form of text.

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Instagram Stories are used in at least ten different ways:

to tell a story;

to explain and demonstrate actions;

to promote a post in a profile;

to share different lists;

to announce a marketing campaign;

to offer discounts;

to tell about interesting statistics;

to post interesting quotes;

to publish a review;

for announcements.

For all of the above Instagram story actions, there are usually ten free templates that are easy to edit.

Subscribing to other profiles
To form a subscription pool, the application itself will offer at least three ways to “Find people and subscribe” in the feed. One of them is to use contacts and accounts from the linked Facebook profile. However, the most optimal way is to search for subscribers in Instagram itself.

Subscribing to other profiles

Search in the app shows you posts and stories that Instagram thinks might catch your attention.

We find profiles to subscribe to in different ways:

we write a keyword that matches the profile topic in the search bar;

browse recommended hashtags and accounts;

we subscribe to profiles whose activities are similar to our own;

We look through the accounts that are offered after subscribing to a specific profile.

The obvious way is to follow customers, but their profiles are difficult to figure out. To do this, we recommend doing the following:

post a link to your Instagram profile on other social networks, for example on Facebook;

add a link to Instagram on your blog or website;

place the name of the Instagram account in any contact information on physical media, including on a business card.

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When someone subscribes to your profile, you receive a notification. In response, it makes sense to view the subscriber's account and, if possible, subscribe to them in return.

Commenting on posts
In any social network, not only posts play a role, but also engagement in their discussion. To enter a comment on a publication, click the cloud-shaped sign located under the photo or video. It is possible to leave a new comment or a response to one of the existing ones.

You need to react to any comment from your subscribers - reply, add to it, to show that they are important to you.

A survey of about 1,000 people conducted by Sprout Social found that 70 percent of respondents are willing to buy a product or service that communicates with followers on social media. Thirty percent of them will use a competitor’s product if the company’s account is indifferent to followers’ comments.

That is, attention to subscribers creates loyalty to the brand, helps turn them into buyers, and then into regular customers.