How Image Optimization Affects Website SEO

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Images are one of the most important elements of modern website pages.

How Image Optimization Affects Website SEO

Source: Bakhtiar Zein/ shutterstock.com

Such elements are presented in las vegas email list large quantities on Internet resources of various directions. These can be photos of idols, product catalogs, galleries, diagrams, pictures in posts, etc.

Photos and various images make website pages more interesting and provide a number of benefits:

Attractiveness.

Visual clarity in revealing different ideas.

They help tell the story colorfully.

They create the right mood.

Promote identification and provide empathy.

They emphasize the individuality of brands and provide branding for the site.

Ensure the realism of information.

But all these benefits come at a price.

Users of online resources in most cases do not pay attention to text information. They more often "scan" pages, paying attention to graphics and pictures. Taking this feature into account, search engines have developed several criteria for analyzing images.

These criteria are aimed at improving the quality of content, satisfying user requests and optimally presenting search results. Images should not only be present on web pages, but also load well in a short time, be meaningful and attractive.

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After Google added extended descriptions (snippets) to generated page previews, it became much easier for websites to get to the first page by choosing the right images. Often, such images are shown by search engines next to the content of competing Internet resources.

Thus, webmasters have the opportunity to make their sites more recognizable and increase their visibility in search results by optimizing images. To do this, it is necessary to help search engines analyze the content of images.

Since drawings and photographs are usually quite large, each image will affect the loading speed of Internet pages. The relationship is simple - the more bytes are entered into the site, the longer it will take to load on the user's device.

Benefits of Optimizing Images for Your Website
Optimizing images in WordPress or other platforms involves giving images a size that would have a minimal impact on the loading speed of the site's pages.

Benefits of Optimizing Images for Your Website

Source: Darko 1981 / shutterstock.com

What are the benefits of reducing the size of images?

The online resource becomes lighter, takes up less server space and can accommodate more users simultaneously.

Through optimization, images can be made less heavy, which will make the entire site lighter.

Lightweight images take up less space on the server and reduce the amount of data transferred when users view the site pages.