Which PS promotion should be focused on in 2024 in the Ru segment

[nusaiba127]

To sum it up:

Yes, the #1 search engine in RuNet is Yandex. It is reasonable to expect the largest volume of traffic to your resources from it;
At the same time, it is important to understand that there is no advertising in Google. And even taking this fact into account, there is still quite a lot of traffic circulating in it for the RU segment.

In the world, Google is the #1 search engine uae consumer email list and it literally sets trends. Experience shows that many of Google's innovations are then picked up by Yandex.

For example, Google has now removed pagination in SERP, making it an infinite search result (when scrolling the screen, the user is not offered to open the next pages, this happens automatically). It's a matter of time before the same appears in Yandex.
However, the final volume of traffic that a company can receive depends not only on the share of the selected search engine (of course, this is important, but it is not a blocking factor), but also on the composition of the SERP in a particular business niche .

SERP (search engine results page) is a page that is shown to the user when he enters a specific search query. It includes:

organic search results in descending order of relevance to the query;
commercial results in the form of contextual advertising in various formats (text, text-graphic and multimedia);
shortcuts, i.e. short answers to the user's question, which do not include additional links to go to the site. For example, the distance from point A to point B;
related queries, which are a refined version of the user's query but with errors already corrected;
controls in the form of various links. For example, to open the next page of the search results.
Accordingly, SERP changes when the search query changes.

Therefore, when optimizing and determining a priority search engine or building a promotion strategy, we recommend that, within the framework of the niche in which you work, you conduct a detailed analysis of how SERPs are structured for the queries you need.