Universal and niche marketplaces: differences

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Wildberries, Ozon, AliExpress, Yandex.Market, SberMegaMarket are universal marketplaces. They are growing rapidly and occupy 62% of the e-commerce market. This is not surprising, because large platforms have a number of advantages: a wide range of products, well-developed logistics, fast delivery.


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New sellers have to fight for an audience, accept the turkey consumer email list terms of the marketplace, and withstand high competition. Therefore, entrepreneurs are increasingly choosing an alternative option - niche marketplaces. Due to their narrow specialization, sellers can focus on a specific audience and product quality.



Pros of Niche Marketplaces
Loyal customers with specific requests.
High expertise in the occupied niche.
Well-developed logistics and quality service.
Low commissions on sales and advertising.


Examples of universal marketplaces
Wildberries is the first in the ranking of Russian marketplaces with the maximum number of unique visitors. In 2021, the turnover reached 844 billion rubles.