There is no landing page structure to achieve a specific goal

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The worst example would be a page created on the basis of a beautiful template with the maximum amount of unstructured text. Such a landing page will not sell.

First, you need to decide on the final goal by answering the questions:

To whom is the proposal addressed?

Here, target audience portraits are used.

What should I write about?

The unique features and benefits of food and beverage email list the product that are important for a specific target audience segment are listed.

What action is expected from the visitor?

For example, placing an order, making an appointment, requesting a call back, leaving contact information, etc.

Having formulated the goal, create the site content for it, including both text and images. And the finished content will serve as the basis for developing the landing page structure.

Weak or non-existent headings
When a visitor lands on a website, the first thing they do is glance at the headings as key points that help them decide whether to stay here any longer. If there are no such points, the text is a solid canvas of letters, and there is nothing for the eye to catch on to. As a result, the person leaves the website. The same thing happens when there are headings that are too weak and abstract to hold the client's attention.

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:

I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
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Therefore, well-written headings and subheadings are necessary both for the site as a whole and for each block in particular. They should reflect the essence of the story in a concise form, including the benefits of purchasing the product and the problems it is designed to solve.

An example of a bad headline: "A unique offer for beautiful girls!" The emphasis is on emotions, but the essence is completely missing.

An example of a good headline: "A well-groomed hairstyle in just 15 minutes! We will deliver our powerful and gentle styler right to your home!" Here a specific product is named, a solution to two problems at once is briefly described with its help (the styling is created as carefully and quickly as possible), and a unique selling proposition is mentioned (delivery right to your door).

Headlines, on the one hand, should contain as much specific information as possible, but on the other hand, they should not be overloaded or difficult to perceive.