With the help of modern technologies, we can track all user actions: the time they spent on a particular page of the site, what links they followed, right down to where they kept the mouse cursor the longest. This can be recorded if a person works from a computer. This information can be used to determine the most optimal period of the day to send the visitor the necessary and relevant information. Advanced marketing automation systems strictly control user actions: searched for something through a request - look at contextual advertising, put the product in the basket, but did not complete the order - receive an email with a reminder.
Artificial intelligence is constantly fishing and forestry email list evolving. Machines have long been painting pictures, composing music and texts, as well as scripts for videos. At the moment, AI can already create advertisements, and in a few years, it will probably be able to write those same ideal sales texts. The world's leading media are already actively using AI to generate content.
Chatbots
The use of chatbots cannot be called a new trend. But every year, with the development of technical progress, people create assistants for themselves that are able to replace them in an increasing number of areas. Their voice is an analogue of the human voice, the list of answer options has expanded so much that anyone can get an answer to almost any non-standard question, even in the most unusual situation.
Bots help provide prompt round-the-clock support to users, accept and sort incoming requests, perform entertainment and other functions. Until recently, one could only dream of this.
In order to implement a chatbot in your company's messenger, you can assemble it yourself using a special constructor by using pre-written scenarios. You can also adapt a bot developed by a specialized company to your business or invent your own assistant based on machine learning.
Speech analytics
According to a study conducted by Perficient Digital, voice search confidently ranks second among all other methods of entering queries into the search engine: 28% of users use it. And 56% use voice queries when searching along with other methods.
Experts tend to believe that this trend is gaining momentum and will be even more popular in the future than it is now. In this regard, tools such as Google Analytics or Yandex.Metrica will not be in demand unless they are modernized. There is a high probability that new services will appear on the analytics market that will process voice queries.
Case: VT-metall
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Just AI also predicts that 8 billion voice assistants will be used worldwide by 2023. More than 70% of surveyed users have used voice assistants, 42% of them have used assistants for search purposes.
Today, the most popular services for B2B marketing automation are Tinkoff VoiceKit and Yandex SpeechKit. Mail.ru Group (speech assistant Marusya and b2b audio analytics service Sounds), Speech Technology Center (cleaning conversations from extraneous noise, speech recognition and synthesis, voice message analysis and industrial solutions for voice support of employee activities) and other companies also work with speech technologies.
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