Persona mapping: Identify the audience a post is intended for (e.g., professionals, customers, industry experts).
Benefit: Write down what benefit the post offers. This can range from inspiration to information to concrete instructions for action.
content goals and KPIs
Make a note of the goal you are pursuing with a post (e.g. increase reach, highlight expertise, initiate discussions).
Measurable indicators: Supplement the calendar with KPIs such as impressions, engagement rate or number of leads generated.
release dates
Specify the exact date and time of publication, each one related to the platform in question.
Holidays and events: Consider relevant industry bank data events, holidays or other dates that impact your communications.
responsibilities
Assign responsibilities. Who creates the content? Who reviews or approves it? Who is responsible for publishing it?
Note whether external service providers (e.g. designers, editors) are involved.
status and progress
Add a status column to the calendar (e.g. “in planning”, “in progress”, “final”, “published”).
Feedback and revision: Record which steps are still necessary, e.g. feedback loops or editorial revisions.