Separation of Search and Content campaigns

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Separating campaigns by type will allow you to obtain independent results, since the indicators established in each one present variations in their ranges that make them very different. To do this, take the following into account:

Ad groups allow you to segment your campaigns into multiple parts for greater detail and simplicity.
Try to define at least three ad groups direct mail marketing for personal injury email list for each campaign.
Each ad group should have a single common theme.
Focus on a single product or service in each ad group.
Ad groups allow you to: advertise different products or services, define different CPC (Cost Per Click) limits, and ensure that ad keywords are consistent.
8. Mobile campaigns
Due to its rapid growth, mobile traffic represents a very significant rate, so it is advisable to create campaigns aimed at this type of device with shorter messages and landing pages that are optimized for mobile browsers.

9. Positioning strategy
These are carried out through constant monitoring of the competition, as well as carrying out an appropriate bidding strategy. This will result in achieving an ROI that is consistent with the objectives set in the campaign.

10. Monitoring and evaluation of the strategy
By obtaining data in real time, the correct functioning of the campaign can be determined with the help of Search Engine Marketing.

This campaign monitoring and evaluation will facilitate decision-making on what actions to take to optimize investment. Consider the following:

What should we measure?:

CTR.
Middle position.
Quality Score by keyword.
Conversion tracking.
What should we optimize?:

Optimize the structure.
Improve keywords.
Adjust ad texts.
Optimize landing pages.
How much to invest in a SEM campaign?
differences-between-SEO-and-SEM
How much money to invest in a SEM campaign and whether that campaign will be profitable is not an easy question to answer due to the multitude of factors that can influence it. However, we can get a pretty good idea.

In order to make these estimates, it is necessary to have a series of data about both our business and the bids and search volume of the keywords in our business.

Goals
Objectives must be quantifiable . The goal is not just to sell more or get leads. It is necessary to have a clear idea of ​​how many conversions we will need to be satisfied with the campaign.

If we don't know how many conversions we need, it will be very difficult to determine the minimum budget we need to invest in our campaign. It doesn't cost the same to get 10 conversions as it does to get 1,000.

Web conversion rate
The conversion percentage will allow us to know the clicks necessary to achieve a conversion .

If there is already an AdWords campaign running, we can obtain the data from the campaign itself. If the campaigns are new, we would need to know the website's overall conversion rate.


If the project is new or we do not have data on website conversions, we would have to use generic conversion percentage estimates based on the type of objective we are seeking on our website.

Cost per click of keywords
Once we have determined the conversions and clicks we need, we need to know the price of each click .

With the help of the keyword planner provided by Google AdWords we can know both the estimated cost per click for our keywords and the search volume for those keywords.

The more keywords we use for the estimate, the more realistic the result we obtain will be.

But we must be clear that the estimated bids given by Google AdWords in its keyword planner are “very estimated”, so they can never be taken as an absolute value.