participate in promotions without losing profits

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Useful material:
Analysis of a niche using Wildberries as an example: which product is best to enter the marketplace with
As for marginality , sellers often make a mistake by going to work on marketplaces with a product that does not have sufficient marginality, and therefore are forced to sell at zero.

Let us remember that it is necessary to set reasonable margins in order to be able to:

invest in advertising promotion;
at the start of sales, if necessary, use price dumping to raise product cards as high as possible to the top in a short time.
In our experience, for a seller to be able to make sweden consumer email list money, the minimum product margin must be 30%, and this takes into account the share of advertising costs.


Useful material:
How sellers can participate in promotions on marketplaces without going into the red
In order to ensure that the marginality of your products does not suffer, it is worth calculating unit economics correctly.