logistics to warehouses or sorting centers of marketplaces . Sometimes sellers forget that it is not enough to buy and produce a product, it also needs to be delivered to the site, which is also not free;
Useful material:
FBO and FBS: what is it and what scheme of work on the marketplace should a seller choose
buyouts/reviews . Reviews are important for launching sales and this should also be included in the launch budget;
internal advertising . Every platform strives to earn money, and one of the main sources of income for any marketplace is the advertising costs of sellers.
Accordingly, without investing in internal advertising, it is impossible to occupy places in the search results where buyers will see you, and this expense item will be quite serious, comparable to the production and purchase of goods.
It is even worth noting that the higher the competition south korea consumer email list in the niche you are entering, the higher the costs of internal advertising will be;
external promotion . It is obvious that the high competition, which we have mentioned more than once, creates the need to attract targeted traffic to your cards.
For example, integration with bloggers - influencer marketing, which is now becoming increasingly popular, and we think that next year the trend will also live, and perhaps there will even be an oversaturation of the information field with advertising integrations;
consulting, training of specialists, additional services . The marketplace niche is changing so quickly that it is quite difficult to track changes and trends in it within the framework of one business, and the seller one way or another comes to the conclusion that it is necessary to improve the qualifications of himself and/or his employees;
additional services that will also be required in sales management if you are serious about running a business on marketplaces. For example, these are services for managing advertising on Wildberries, analytics, managing a personal account, warehouse accounting, and others;
taxes, labeling, trademark registration, certification . When entering marketplaces, you need to protect yourself and secure yourself in advance, so certification and trademark registration are mandatory processes.
Here you can use a variety of tools aimed at both increasing brand awareness and attracting direct traffic for sales pu
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