we will touch on this issue in the topic of product and behavioral analytics

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Let's see how the traffic metric changes: for the attraction visitor, it was unique for us. For engagement, for example, for an online store, the spontaneity coefficient of the transition works very well: from those who were just going to buy to those who actually bought. In fact, the question arises about specific actions: who ultimately bought and how exactly it happened - put something in the basket and actually bought it, or refused later. Also, the one who was going to buy could look at five, ten products on the site, even look through it all, but still not put anything in the basket, or he stayed there for one minute, put something in the basket, but then left. As a result, it is necessary to analyze the audience. Further,
Engagement is also characterized by the frequency of recommendations. If your users are ready and use some tool to recommend your store, your site, your startup, your service, your product, this is the most reliable and convenient metric that is worth tracking.

Willingness to recommend, as a rule, overshadows all other digital, sometimes dubious indicators. Then there is another interesting moment of engagement such as surveys, many are skeptical about them, since it is difficult to make a truly effective survey. A window that pops up after closing the site, or a modal window that covers the entire site is not a good survey. Moreover, it makes sense to conduct surveys precisely on those indicators and metrics that are very difficult to measure.

In our practice, for example, there was such a topic south korea consumer email list as selling wallpaper via the Internet, curtains also belong to this topic. It was difficult to understand how interesting it would be to make an online store of these very wallpapers, whether people would buy, and in the context of what kind of person it is (an individual, a legal entity, designers, builders, installers). Conducting a survey gave an unambiguous answer (five to six thousand people were interviewed in a fairly short period of time), who needs what, how someone interacts with this store, and whether he wants to interact at all.

And the second example from the sphere of work with brands: there was a task to make a special project, somehow to convey a new line of this brand for business purposes. A food brand, related to the FMCG category. For this special project, we proposed to immediately introduce a survey into it, not in pop-up windows, but in such a way that a person, participating in the special project, would perform some action intended for him. This was done in a game form, so that absolutely without straining, a person would answer questions that arise at the right moments of the game, essentially the conversion funnel shown above. Thus, people were ready to answer honestly, and we got a relevant result.

If you force a person to answer after closing the site, even two or three questions or one question, for him this will in any case be unnecessary actions that he has to perform, and practice shows that in this case people do not always answer honestly, willingly, but often just to somehow close the window, get rid of it.

We will set up end-to-end reporting