How to increase advertising effectiveness?

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Of the entire advertising complex, contextual advertising, SEO and retargeting (remarketing) are most often used today. It is important to understand that there are many more working tools and advertising channels (about 15), but often the problem is not in the advertising tool, but in how it is used in the context of the client's decision-making cycle. You can send the client as many letters as you like like: "Buy!", "Discount!", "Free!", "Super new product!", but if the stage of the potential client's decision-making does not correspond to your ad, you will achieve nothing. Your advertising will be ineffective.


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You can’t influence customers at different stages of the life cycle with the same advertising channels and measure them with identical metrics and KPIs!

The first step in the fight to increase your profits is to slovenia consumer email list etermine the customer's decision stage.

Stages of making a purchase decision (using the product “siding” as an example):

1) The person has not yet decided on the material for facade cladding, i.e. chooses between categories from different competitive fields (stone, panels, plaster, paint, wood, or even decides to leave everything as is);
2) The potential client has more or less decided that he wants siding, but does not understand which type to buy;
3) The client does not know which manufacturer of a certain type of siding he needs;
4) The client does not know which color to choose;
5) The client has decided what he wants to buy, but has not decided on the point of sale;
6) The client has decided that he will do the installation himself;
7) The client has decided to entrust the installation to a professional team;
8) The user has decided on everything and is ready to pay for the order.