In this process of determining how to sell software, the buyer persona is essential since it represents your ideal client, therefore it is vitally important to define who they are and what their preferences are.
The process to identify the buyer persona is carried out with the purpose of developing appropriate content that meets the client's requirements and needs , without leaving aside the automotive mailing list stage in which they are within the buyer's journey .
Define the type of content and topics
Based on the information above, it is very convenient to classify the content plan by topics or type of content , with a frequency that can vary from quarterly to annual as appropriate. In addition, you must ensure that your plan complies with what is established in this planning.
Establish a production schedule
Establishing a content production calendar is an effective way to keep track of the dates and content that will be produced. This is necessary to align your actions with the content design to be implemented in your digital marketing strategy .
Planning content creation
How to sell software
At this point you must determine the monthly production for each stage of your sales funnel , and who is responsible for producing them.
A good strategy is to test different types of content to determine which one your target audience really prefers. This action will allow you to carry out better planning of your content.
Promote your content
Your content is the foundation of your entire strategy, whether you use email marketing, PPC campaigns or Social Media . Using different channels will allow you to:
Promote your content.
Increase the number of qualified leads.
Encourage your potential customers to move through the conversion funnel.
Measure your results
This is the last step of this entire process; to carry it out, it is necessary to establish metrics that allow you to evaluate each stage of your sales funnel .
A very useful metric could be to measure the amount of traffic your content has had and how many times it has been shared.
As you can see, establishing your objectives through a well-defined content plan is the key to achieving success in your digital marketing strategy, in the process of determining how to sell software and promote it effectively.
Identify the buyer persona and the buyer's journey
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