Invest in digital PR and thought leadership: Strengthen

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Why it’s important: With tools like SearchGPT and other LLM-based search engines gaining traction, the dominance of Google could wane. Brands must establish credibility, authenticity, and expertise to stand out across diverse search platforms. SEO will become less about "Googling" and more about optimizing for wherever users search. How to implement: Track referral traffic from LLMs: You can find this data in GA4 to better understand which LLMs are sending traffic to your website. This gives you a better understanding of where your users are hanging out.


Your Brand Authority through thought leaders israel email list hip and reputation-building efforts. Stay agile: Monitor algorithm updates across multiple search engines to adapt your strategies. What will Google do? 9. Google will phase out featured snippets in favor of AI Overviews Pete Meyers SEO prediction that Google will phase out featured snippets in favor of AI Overviews Dr. Pete Meyers — Principal Innovation Architect at Moz Prediction: In 2025, Google will accelerate its AI features, expanding ads and product listings in AI overviews.





I also predict that Google will phase out featured snippets as AI overviews become the go-to solution for contextual answers. Why it’s important: With AI overviews gaining prominence, traditional search features like featured snippets may no longer be necessary. Google’s emphasis on AI for product recommendations and contextual answers will change how content surfaces in search results. Brands must adapt by understanding how AI processes queries and source answers to ensure their content remains relevant. How to implement: Research AI query spaces: Identify informational queries where AI overviews are most likely to appear.