Mega Representatives of the Video Marketing Industry

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There are now quite a few companies on the Internet that organize video marketing courses, as well as websites and blogs on this topic. However, not all information will be really useful in practice. Below is a list of five giants of the visual industry who really understand their work and are ready to share some secrets:

Head of Supercool Creative agency David Mardiko

Video Marketing_Head of Supercool Creative architects email list Agency David Mardiko

Supercool Creative is an agency that produces videos and promotes them using various tools. Its director, David Mardico, actively popularizes video marketing: he gives various speeches, writes articles for AdAge, Business Insider, iMedia Connection, MediaPost and ReelSEO.

You can learn a lot about content promotion methods from his Twitter -
Cisco Chief Marketing Officer Tim Washer

Video Marketing_Cisco Marketing Manager Tim Washer

Tim Washer is a frequent contributor to Advertising Age, Adweek, and NPR on topics related to video marketing. Storytelling is a topic that Tim dedicates to his blog posts
Video Traffic Academy founder James Wedmore

Video Marketing_Founder of Video Traffic Academy James Wedmore

James created a YouTube channel to share his expertise in creating quality video content with viewers. He talks about how to achieve high conversion rates and influence sales through video marketing. Here is a link to his channel
ReelSEO Founder Mark Robertson

Video Marketing_ReelSEO Founder Mark Robertson

ReelSEO is considered one of the leading resources providing useful information on various aspects of Internet marketing: this includes promoting videos on the Internet, distributing content on social networks, and interacting with search engines.

Download a useful document:

Checklist: How to Achieve Your Goals in Negotiations with Clients
The blog of the founder of this site, Mark Robertson, will teach you how to optimize videos for search engines -

What books do we recommend reading about video marketing?
Ed Catmull "Creative Inc."

This book talks about organizing a creative team capable of creating real masterpieces. The example is the company Pixar, the creator of many popular films.

Read also!

"How to Promote Videos on YouTube: 3 Main Mistakes of a Beginner"
Read more
Ekaterina Volter "The Power of Visualized Stories"

The focus of this book is storytelling, which was extremely popular just a couple of years ago. Now, storytelling elements are actively moving into video marketing. Ekaterina Volter's book will tell you how to create visual stories that work for your brand.

Kevin Dohm "Video Marketing for Dummies"

A collection of useful tips concerning both the global aspects of planning marketing events and the actual filming of videos.

Vidyard "Video Marketing Guide"

This book includes the best publications from the Vidyard blog about video marketing. The topics are very diverse, starting from content strategy and ending with the analysis of the effectiveness of videos.

Steve Stockman "How to Make a Video Without Screwing It Up"

Video Marketing_Steve Stockman "How to Make a Video and Not Screw It Up"

This book is for you if you want to learn the basics of video shooting. Thanks to this manual, you can shoot videos yourself, without resorting to the help of third-party companies. It will tell you how to build a frame composition, set up lighting, edit a video sequence, etc.

Michael Ray "Video Pro"

How to use a commercial to attract potential customers and motivate them to buy? Michael Ray's book will tell you about planning effective video marketing.

When planning a budget for filming a video and promoting it, you need to focus on the planned result and, of course, ROI. Intuitive planning without relying on real cases often becomes the cause of many mistakes. This article will help you take your first steps in video marketing as successfully as possible.