Email newsletters aimed at branding and awareness

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Disadvantages of email newsletter delivery Disadvantages of email newsletter delivery There are two disadvantages to email marketing: Not all content is read Dedicated tools are required for mass distribution and detailed analysis Not all content is read Not all email newsletters sent out will be read by customers. The average open rate for email newsletters is said to be around 20%. This means that four out of five people will not open the newsletters they receive, and so the information will not reach them.


Furthermore, even if an email newsletter is opened, there cyprus telegram database is no guarantee that it will be read to the end. For this reason, as will be explained later, it is necessary to create high-quality content that customers will "want to read." For more information on email newsletter open rates, please refer to the following article: What is the average email open rate? How to measure it and how to increase it What is the average email open rate? How to measure it and how to increase it Dedicated tools are required for mass distribution and detailed analysis When sending out mass e-mail newsletters using a regular mailer, it takes a lot of time and effort, and there is also a high risk of human error, such as confusing "BCC" and "CC".


In addition, it is difficult to measure and analyze the open rate and click rate of e-mail newsletters in detail using a regular mailer. For this reason, a dedicated tool such as a "CRM system" is required when sending out mass e-mail newsletters. When introducing a CRM system, it is also essential to conduct cost simulations and establish an operation system. Points to note when sending email newsletters Points to note when sending email newsletters When sending email newsletters, keep the following three points in mind: Clearly state opt-in and opt-out Extreme caution is required to prevent the leakage of personal information It takes time for the measures to have an effect Clearly state opt-in and opt-out When sending email newsletters, it is important to pay attention to the concepts of " opt-in " and " opt-out .