Who is considered a lead?

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Working with leads is like a guy courting a girl.

The guy's task is to create a good impression at the first contact and interest his girlfriend. And ultimately, to achieve her reciprocity.

Something similar happens philippines consumer email list with leads in B2B marketing: the company needs to attract the audience's attention, secure interest and lead to a target action - to obtain contact information. And then it's a matter of technique and working with conversion.

Lead conversion is the transformation of a potential client into a buyer.
Businesses have various marketing mechanics and tools at their disposal, which we will discuss further

Lead conversion rate (LCR) is a measure of campaign success – how well you are attracting potential customers.

Lead Conversion Rate Calculation Formula
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Example: 30,000 people were interested in your product in a month. Of these, you received 1,500 leads.

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That is, 5% of 30,000 are successfully converted into leads.

— How do you know if the conversion rate is “good”?
— Depending on the sphere and market characteristics, the LCR threshold value changes.

For example, for a manufacturer of high-speed yachts, a conversion rate below 1% is the norm, but for a factory of children's toys, such a figure would be unsatisfactory.