Let's take a closer look. About the survey data The report investigates and compiles the following information: season January 1, 2023 - March 31, 2023 subject Opening and clicking of emails delivered using the email delivery function (basic email function) during the above period Industry of Performance All 14 types Total number of deliveries 740,417,557 emails Calculation method As mentioned above Average email open rate by industry! Average email open rate across all surveyed data: 42.12% The average email open rates by industry are as follows: By Industry Average open rate NPO/Non-profit organization 40.
02% Consultant/HR/Human Resources 41.07% Technology/Telecommunications 45.21% finance 43.04% medical care 45.70% Entertainment/Hospitality 45.21% education 43.26% Architecture canada telegram database and Construction 43.25% Advertising/Marketing/PR/Media/Design 41.89% Natural Industry 56.26% retail 42.22% Consumption Services 40.39% Government 57.67% Manufacturing/Logistics/Engineering 38.38% The open rate was relatively high in the "Government Agencies" and "Natural Industry" industries. Synergy! users in these two industries received emails about disaster prevention information and gas usage. This is likely because the content is often directly related to daily life, which is why the number of opens was higher than in other industries.
On the other hand , the email open rate in the "Manufacturing/Logistics/Engineering" industry was relatively low, but this was due to the large number of emails sent for marketing purposes such as campaigns for existing customers and upselling. One factor behind this is the tendency for messaging to be more targeted at potential customers. Average email click rates by industry! Average email click rate across all surveyed data: 6.64% Here are the average email click rates by industry: By Industry Average click-through rate NPO/Non-profit organization 5.