In fact, the fact that it has a large volume phone number example philippines of information allows it to know “who bought this item also bought these others”, “who looked at this also saw these”, etc. If you know your customers, or at least you know your stuff about fashion, use this skill. Try to think and predict what else the customer who has been focusing so much on that handbag might like, and tease her with other products she might probably be interested in. If you're a bit of a marketer, you can think of predictive marketing as the reverse process of cross-selling . When to Use Predictive Marketing in Your Newsletter Predictive marketing in the newsletter If you have been using a newsletter for some time to keep your customers informed about what you do and about news related to your business or your products, you will certainly have noticed that the interest from your readers is never constant over time.
Maybe you only analyze the average open and interaction rate without ever going into the behavior of each individual user. This is normal, especially if you have a lot of subscribers. Each registered user has his or her own “life cycle”: initially he or she shows great interest, then it happens that he or she loses interest in what you write or sell. This is not a rule: there are “loyal” customers and “hit and run” ones who, perhaps, signed up to your newsletter just to get a discount. Excluding these two categories from our reasoning, let's focus on those customers who over time tend to lose interest in reading your emails or making purchases within your e-commerce.