Small-Business-Lead-Generation-Strategies-Retargeting-Ads

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Example of this lead generation strategy: Let’s say you browsed the Nike website for shoes and decided not to buy right now. You might later get an ad pop-up in your Facebook feed that looks like this:


Often, they can even display the exact item (a shoe in this case) that you were looking at.

Companies like Adroll offer retargeting ads services, although you can also set them up yourself using platforms like Facebook ads or Google ads.
How to use this for your own business:

Set up retargeting either through a service like Adroll or learn ghana telegram data how to do it on various platforms like Facebook or Google ads.
Write simple ad copy and use existing product images for your ads. Don’t make it lengthy or complicated.
Track performance and pivot to maximize ROI over time.
5. Get More Eyeballs with Local Search Engine Optimization (SEO)
SEO isn't just tech jargon; it's your ticket to the top of search results and a powerful asset in your lead generation toolbox. By optimizing your website with relevant keywords and high-quality content that Google loves, you can increase your visibility, attract more visitors, and convert them into leads. It's like putting your "Open for Business" sign on the biggest billboard in town!

For small businesses, it’s not just about keyword-rich and helpful articles, but also optimizing for local SEO. This means ranking for search terms such as "Plumbers in Dayton, Ohio" or "Yoga Studio in Tucson, AZ." Make sure your home page and service pages are clear on these terms and are getting indexed by Google.

Also, don’t snooze on Google Maps and Apple Maps; you’ll want to make sure your business is submitted to those map apps so people can easily find them via search.

Example: There are plenty of small businesses doing this right, but a simple Google search for “curly hair salon in Boston, MA” came up with one singularly excellent result: Anita Kurl.