1. Self tests
A classic usability test is supervised by a tester – in a test environment or remotely. He or she explains what the test entails, presents assignments, watches live and jumps in where necessary. The disadvantage of this method is that the tests have to be tightly planned. And anyone with experience with usability tests knows how quickly the script can go wrong if a test person shows up too late. Moreover, testers with little experience sometimes tend to steer too much during the tests. In short: in 2018 we will be performing usability tests without supervision.
Lookback
Lookback takes the work off the hands of the tester. Test subjects can take the test at a time that suits them best and in their normal environment. Lookback explains the intention to the test subject and then records the screen, audio and all interaction.
2. Neuro usability research
Eye tracking and heat maps give you insight into indonesia mobile number list what users are looking at and clicking. But why does the user look at something? Why does he click on something? And how does he feel about it? The vast majority of our behavior is unconscious. And research shows that we humans are pretty bad at evaluating our own behavior. Simply because we often don't know why we do something.
Understanding emotions
For a deeper insight into the emotions and experiences of our users, EEG research is increasingly used. During the tests, the emotions of the test subject are measured using EEG sensors. In the Netherlands, the company Braingineers is active in using this form of neuro-research. An example of such a test:
During the test, enthusiasm, attention and frustration are measured.
We expect that this year many organizations will experiment with their first neuro usability test.