The challenge of boosting our visibility is the same for all marketing aspects, not just digital communication. Our strategy is clear: we offer the best price with total transparency and the best experience. We manage communication in a natural way, where we explain our day-to-day work: organic growth where we make our community of 1.5 million users happy. We translate the value of our company culture in a simple way into our content, and this is reflected in our continuous growth.
W: In your opinion, what brings the best ROI for your business?
MC: The best ROI we could have is happy users. Ultimately, our goal is to improve people's lives and make them happy. This is reflected in the fact that 80% of users who join the community are recurring users, while 60% have found out about us through a recommendation.
W: How do you work on internal innovation? That is, how do you develop your technology?
MC: We listen to the user. We use our services to mobilize iran phone number data ourselves and we are always in contact with the community. 70% of the team is in direct and daily communication with the user through different tools. This way, we know what we need to improve in terms of product or procedures. Day by day, we evaluate the demands of the market and look for new ideas to develop our technology.
W: What new developments/trends do you expect for the digitalisation of your sector in 2019?
MC: We are currently seeing a lot of innovation in the sector. Every day there are new projects that focus on getting from point A to B. In large cities, the streets are full of electric cars, motorcycles, scooters… Projects that only respond to a small sector that is found in cities. The great challenge, to focus on in the coming years, is how the user, anywhere in Spain, can have fast and efficient access to mobility through the integration of services.