Introducing products that are easy to use

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In some cases, it is important to go back to your company's persona and ask yourself, "Are we really segmenting in a way that suits this persona?" Deliver content that makes customers feel special With segmented delivery, it's important to make customers realize that the message was meant for them. As we explained earlier, customer needs are becoming more diverse and the number of competitors is increasing. In this situation, if you send a uniform message similar to that of your competitors, it will not catch the customer's attention.


Especially now, it is common to send email newsletters benin telegram database and official LINE messages, so it is even more important not to let your message get lost in the messages of other companies. The basic premise is that the main body of the content should introduce useful information, but you can also make customers feel special by adding small details such as "including the customer's name in the subject line" or "using phrases like 'Just for you' in the title.


" Be careful not to go in the wrong direction with your segments No matter how well you refine your content, it's meaningless if the segment direction is wrong in the first place. For example, even if your company's main customers are "single men in their 20s," if you send segmented content to "married men in their 30s," your message will not resonate. To set segments in the right direction, don't rely on experience or intuition; instead, analyze customer information and make sure you have a basis for your decisions, such as "There is a strong tendency for so we will approach the XX segment.