Let's see the characterization of these very important players in the marketing funnel strategies to be implemented thanks to cloud CRM
A contact is a person who can be contacted, that is, , physical address, phone number or social profile is known to the company. It is someone you know or can reach in case of need.
A prospect is a person who falls within the company's bahamas whatsapp number database target group of potential customers, but with whom a direct connection has not yet been established. This is a possible "candidate" to become a customer.
According to other classifications, the prospect would instead be a potential customer who has expressed a specific interest in a product or service, thus representing a subsequent link to the lead in the funnel chain.
A lead is a potential customer. This is not a generic user, but a person who has already expressed interest in a specific product or service offered by a company. In the specific case of the Internet, for example, this can happen in response to an advertisement or by choosing to download content, entering personal data in a form to allow the advertiser to contact them, including consent to receive commercial communications and other information that can stimulate the start of a commercial negotiation. The company, obtaining permission from the user to communicate with them and thanks to the data provided, can therefore start a direct and personalized communication, aimed at formulating a targeted commercial offer . The items in the form to be filled in can vary depending on the profiling needs.
The personalization offered by CRMs can really help the company to keep track of the customer's needs and reduce any cognitive dissonance!