The idea is that, through the use of a CRM tool, service becomes more personalized and humanized, becoming a competitive advantage in the market.
The CRM universe is exactly one of the areas where BigDataCorp can help you have the best data and insights about your audience! With our data platform, your company increases its productivity and establishes more agile sales processes by knowing more about your customers.
Next, you will better understand how data can improve your CRM. Keep reading.
Summary
What is CRM and why is it important for your business?
What types of information need to be stored in the CRM?
CRM enriches and improves data: find out how
BigDataCorp can help you!
What is CRM and why is it important for your business?
Long-term relationships are key for companies to win over their customers. Therefore, a CRM platform that simplifies sales processes, organizes accounts in real time, and structures and records contacts is a potential competitive advantage that brings more assertiveness and strategy to the sales process. A survey conducted with SalesForce customers found that users of this CRM tool saw an increase in their productivity and identified some improvement in data-driven decision-making, reducing work time.
A good CRM puts the customer at the center of the sale, always seeking to build a humanized relationship. In this context, CRM works as a tool for managing relationship actions.
We have listed three points that make CRM an indispensable tool. Check it out:
Customer Loyalty: One of the main reasons why companies look for a CRM tool is to help them retain their customers. The information contained in the system allows the company to identify whether its product/service met the customers' objectives, and thus strengthen the alliance with them. The systemic registry also allows the creation of well-targeted offers and the stimulation of future purchases at the right time;
Data History: Teams that do not use a CRM system generally do not have a history of information and end up losing control of the evolution of accounts and opportunities, which compromises their entire sales cycle. A good CRM stores the entire history of interactions, making the work taiwan phone numbers of salespeople easier and improving the customer experience;
Market analysis: by combining CRM and Big Data, it is possible to discover hidden patterns in customer profiles and trends contained in sales processes, generating knowledge that can be used to improve the company's products and promotional efforts;
One of the most important elements of a CRM system is its ability to function as a tool that automates the most operational functions of the sales team. This allows for continuous improvement of processes, the development of each employee and each team, and, of course, achieving the company's growth objectives.
What types of information need to be stored in the CRM?
It is important for managers to know how to collect key information and understand what types of data should be stored in the system. See below what they are and where to apply them:
Quantitative data: as the name suggests, this type of data is measurable for interacting with the company. Want an example? How many purchases that user made, or what the price of those transactions was;
Qualitative data: we can analyze the attitudes, motivations and behaviors that the customer considered when making a purchase. All of this can be done through feedback, with a satisfaction survey;
Identification data: data such as name, address, social media, among other factors are important for registration;
Descriptive data: includes data such as lifestyle and helps to map a broader view of your customers.
The more information you have about your audience, the better the way to target campaigns, offers or promotions, which in turn make them more loyal.