It turns out that everything you need to create a branded transactional email template is available in almost any online email builder. But the RuSender builder has its own features, for example: a library of components, uploading your own HTML code, unlimited hosting for files, an exhaustive selection of free templates (there are options suitable for transactional emails, among others), built-in AI (can help with texts and image generation).
The process of creating a transactional letter will look exactly the same as working with any other templates:
It is enough to add the necessary blocks or components (menus, cards, etc.) to the main body of the letter.
If desired, you can use personalization work - based india phone number data on data from the fields of the customer database.
The main design parameters are changed centrally – background, fonts, text colors, headings and links, content width.
Since transactional emails are sent in response to certain user actions or commands from external systems (CRM, CMS), the templates for such emails must:
Used in trigger mailings (a letter is sent when a certain condition/event occurs).
Connect via API (the contents of the letter are transferred to the mail server from the CMS/CRM, and then it is sent to the client).
Transfer via SMTP (the process is in many ways similar to working via API, only the SMTP protocol is used).
Tips for Creating Effective Transactional Emails
Important information should be visible
In pursuit of a beautiful and stylish design, many marketers forget about the most important thing - what transactional letters are for.
If the recipient cannot quickly find the technical information in the notification, he or she will likely become upset.
Therefore, there is no need to hide the main block under a long text or at the very end of the letter. It is best to place the technical message at the very beginning or in the middle. The ideal situation is when the useful block is located in the viewing area without the need to scroll the body of the letter - that is, closest to the header with the menu or with the logo at the top.
The client should immediately understand where to click or tap (if you are sending a subscription confirmation email), what to read first, where to find the confirmation code, what happened (why are you bothering them), etc.
Think about usability first: the email should be useful and understandable.