Top trend 1 is the digital generation and screenagers. How do you reach them?
Top trend 2 is about the real-time revolution. What does it mean for entrepreneurs that the consumer is always and everywhere online, and is aware of everything? And what golden opportunities does it offer you if you dare to respond to this flexibly?
Top trend 3 describes the platform economy. Think of Airbnb, Uber, Facebook and Alibaba.
Top trend 4 teaches you how to grow with sustainable innovation. It is mainly a call to really take up CSR.
Top trend 5 focuses on robotization and removing fear (there will always be fear).
Top trend 6 is the rise of the digital business nomad . How can you strive to work anytime, anywhere if there is wifi, of course made possible by all the cloud services?
Top trend 7: iPublishing and the power of storytelling . Consumers want experience and customization.
Top trend 8 is about blurring in business . The blurring of boundaries between, for example, retail, hospitality and service provision. The baker now also sells sandwiches and Apple stores are not only a shop but also a training centre.
Top trend 9: subscriptions, hyper-relevant in my opinion. How do you, as an entrepreneur, take the step to as-a-service ? Can you do something with the concept of meal box, dollarshaveclub , or the PA subscription iloveheadroom.com?
Top trend 10: from international to hyperlocal. Local food, local beer, and urban farming . We're going back to the familiar.
Converting trends into revenue models
The figures and trends only really get interesting with the trend canvas, which is discussed later in Overbosch's book. How can you adapt the trends to your own situation? It is an easy step-by-step model that helps to convert all the above-mentioned trends into revenue models.
Step 1. Choose and understand a trend
Choose a trend. Analyze that trend, name examples and describe how the trend emerged from the 'DESTEP model'. This model describes the 6 major movements from which trends emerge:
Demographic developments
E conomic developments
S ocial developments
T echnological developments
E cological developments
P olitical developments
Step 2. Evaluate
Assess whether the opportunities that the trend offers fit your company. Also delve into target groups. For which group of people do you want to mean more in the future? Do their customer needs australia whatsapp number fit your company and your core values? These are all aspects that you can play with. This way you increase the chance of successfully using the trend for your company.
Step 3. Trend mixes
This is where the creative work begins. You will make dozens of combinations by matching a trend or multiple trends with one of the target groups and one of the needs. Or with the values or organizational aspects. An example:
You are a hairdresser. You have many and then again few customers during the day. You see that a large group of customers (digital nomads) is very flexible, but has less to spend.
Trend: new organizational structures
Target group: digital nomads
Need: good price