Once an individual offer that meets the reported purchasing needs of our potential customer has been prepared, it should then be presented appropriately . This is the next stage of sales in the entire B2B sales process.
The method of presentation can be any, as long as it is effective in a given case.
A very good way is to present the offer based on the information available on our website , provided, of course, that our website is prepared in an appropriate manner .
This type of presentation has 2 important advantages :
we do not have to send the client any attachments twitter data with the presentation or leave any documents
after the meeting, he will easily remember where to find specific information
The offer can be presented in various forms, e.g. by holding a direct meeting at the client's or our headquarters, during which we will present the solution. Online meetings are also increasingly common ; in some industries (e.g. IT) they are standard. You can also consider a presentation, e.g. in the form of a video or multimedia presentation, or even simply sending the proposal in the form of e-mail correspondence or referring to a product presentation in an online store.
There are many tools and possibilities available in this area. However, they should be selected in a way that is adequate to the specifics of our product or service and adjusted to the expectations of the other party. A direct meeting is not always necessary and will not always be preferred by the other party . This situation often occurs in the case of ready-made, simple, serial products, when the main emphasis is on price. In the case of dedicated solutions , created for individual purchasing needs, it will usually be necessary to organize a meeting in a traditional or online form and a detailed presentation of the product along with its functionality in relation to the specifics expected by the customer.
The result of this sales stage should be a complete presentation of the offer proposal, prepared in response to the needs and expectations reported by the potential customer , as well as answering additional questions and clarifying any doubts; indicating the benefits and proposing the value of how our products or services solve the customer's specific problems .