At the moment, the primary task for most companies in Russia is the effective implementation of digital initiatives in customer interaction processes and operational activities.
The main barrier to digitalization is the unwillingness of the telegram dating philippines companies themselves to change, and in particular, their corporate culture.
Of course, increasing the level of digital maturity is a very long process that requires deep development. Work with it gradually, identify 3 main areas of development in order to direct
Trend 3: Standard Operating Procedures ( SOPs ) for Smarter Marketing
One aspect of smart marketing is to stop reinventing the wheel if you can avoid it. Use SOPs to improve and increase the efficiency of your company's operations.
Such procedures include, in particular: development of goals and strategies, lead generation, working with traffic, processing customer requests, brand promotion, analytics, and so on.
Try to automate these processes to direct workers' efforts to more complex tasks that require personal involvement and creativity.
Trend 4: Smarter Marketing Powered by AI
Resource constraints are one of the decisive factors in the slow growth of digital maturity. The introduction of AI at all stages of production processes meets the challenge of “doing more with less”.