B2B transactions require greater commitment from both parties and prior building of a business relationship. In the case of more advanced solutions, the purchase and implementation agreement often lasts for months or even several years. Among other reasons, the decision made by a business customer is very important to them and B2B marketers must remember this. Over time, the user's business needs may evolve, and therefore the product functionalities that are adapted to them.
Briefly about B2C marketing in the context of B2B
When comparing B2B and B2C marketing in the context of the forex data characteristics presented above, the following aspects should be taken into account:
B2C consumers are not necessarily interested in building long-term and lasting relationships with the brands they are interested in, which is typical for B2B
B2C shopping is much more based on emotions
The language used by B2C marketers is less formal and avoids industry jargon, which is typical for B2B, especially when referring to technical products or manufacturing solutions
B2B marketing is mainly used to educate business audiences, while B2C marketing is used to deliver positive emotions to consumer audiences.
In addition, it is also worth taking a look at the content that is created by B2B and B2C marketers. In B2B, there is usually a problem related to the insufficient amount and lack of time to create it, which also results from their specificity (e.g. educational content and expert articles). So it looks exactly the opposite to B2C marketing, in which marketers try to create as much content as possible in various formats and then distribute it in many communication channels.
You can read more about the differences between B2B and B2C content marketing in a separate article.