Using The Personal and Personalized Approach

[zakiyatasnim]

These two are similar, but different.

They both rely on appealing to people's ego and sense of self.

With the personal approach you are letting them into your world and sharing something personal about yourself to make a deeper connection.

"Ultimately, people buy from people - you need to build a real relationship with your subscribers."
So unless you are a huge brand you always want to be letting people get to know the real you.

People will really get emotionally-involved with your uae number data emails if you keep telling personal stories and build up a detailed picture of your real life.


The trick (and it takes practice) is to realize you can turn any event in your real life into an email subject line and then link it over to an offer you have.

Use Personal Stories to Make Connections in Your EmailsPeople love stories, not promotions.

I regularly have people buy my products multiple times by mistake because my emails are so effective.

People also email me when if they lose one of my emails because they love receiving them and don't want to miss out!

99% of businesses don't have this problem because their emails are impersonal, promotional garbage.

Don't be like them.

You can also get great results by personalizing your subject lines (sparingly!).

You can do this by including the person's first name or other data you received from them with permission when they opted in to your mailing list.

If you have a range of products and services then you can tailor the emails to their buying habits or interests.

The more data you have on each person (and an understanding of how to use it), the better.

Most big autoresponders let you do this.

I highly recommend you use GetResponse because I do and they are great at this.

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